Fan Engagement Products & Services
Our products and services are all about understanding, connecting and engaging fans. We help organisations be more fan centric so they can deliver awesome experiences that build a passionate and loyal fan base.
Optimising the Fan Experience
What motivates a person to support a Club over just buying a product or service can be many things, but the one thing that stands above all else is – FAN PASSION.
FAN PASSION is not something you can buy nor manufacture. FAN PASSION comes from delivering an amazing FAN EXPERIENCE.
Amazing FAN EXPERIENCEs can happen by accident, but the best FAN EXPERIENCEs are created to connect, excite and inspire the fan by organisations who are FAN CENTRIC.
FAN CENTRICITY is a commitment that an organisation makes to create memorable and meaning FAN EXPERIENCEs that will increase FAN PASSION which will drive engagement and through engagement financial benefits.
Fan Centricity
Are your fans the centre of your strategy? Do they feel respected and valued? Do you really know who your fans are and why they’re fans?
Fan Experience
What’s it like to be your fan? How good is the fan experience across every touch point? Do they get the same care and attention no matter how they engage?
Fan Passion
How engaged and loyal are your fans at any given time? How does their passion levels impact their behaviour? What makes a fan a passionate fanatic?
Fans are not like customers. They feel they have a connection with their club that is more than commercial, it’s a social connection.Because they feel more connected with the club they expect the club to know them and be able to deliver on their experience needs – no matter how they connect with the club.On any device, whenever they need it. This means clubs need to be able to deliver relevant, contextual and personalised experiences to show the fan that not only do they know them, but they care.Our Products and Services
Fan Passion Score™
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Calculate your Fan Passion Score™ by measuring 25+ data attributes, covering everything from media consumption to event attendance and how it impacts your bottom line.
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Use the Fan Passion Score™ data to focus, optimise and plan your fan marketing and engagement strategies.
metafan FX
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Make sure your fans are getting the true fan-centric experience they require to become fanatics.
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Each step of the Fan Journey creates an experience which presents both opportunities and a risks. From spectator, to follower, to supporter and finally to full blown fanaticism.
Advisory Services
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Review and select the best fit technology to optimise data driven fan engage and connecting with your fans.
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Establish clear governance rules, systems and guidance to ensure protection and streamlined access to fan related data and information.
