Fan Passion Score®
Discover how to increase fan engagement by understanding your fan’s passion for your Club with Fan Passion Score™.
metafan created the Fan Passion Score® to help clubs understand how to measure passion, and how passion impacts a fans behaviours and level of engagement.
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Spectators see the Club as the team they support but don’t engage. They take a very passive interest in the Club and is not proactive in their relationship with the Club.
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Followers follow the Club and take more than a passing interest in how it is performing. They rarely respond to campaigns or engage openly with the Club, preferring instead to observe and connect when it suits them and only on things that interest them.
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Supporters are highly engaged with the Club but are not always an active fan. They like to be involved and be a good supporter, but sometimes other things get in the way.
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Fanatics are highly engaged and active as a fan that identifies themselves with the Club. They care deeply about the Club and always contributes to the cause. They are an advocate for the Club and are loyal and committed fans.
We measure Fan Passion & Engagement
We measure fan passion through analysis of 25+ data attributes grouped into more than nine categories to calculate each fan’s Fan Passion Score™ (FPS).
This includes your own organisational data, 3rd party data and research / survey data.
Attendance
How frequently do fans attend events? Which events are they most interested in?
+ Merchandise
What merchandise to fans purchase? How often to they buy? What’s their average order size?
+ Media
How do fans view and engage with your club? Which channels do they use?
+ Donations
How often do fans donate to your club? What’s the usual donation amount?
+ Events
Which other events do fans attend or otherwise discuss?
+ Membership
How long do fans remain members for? Do they refer other fans?
+ Research
What demographics does your fanbase cover? What are their preferences, behaviours and beliefs?
+ Digital
How do your fans engage with you online? Which platforms do they use?
+ Campaigns
Which marketing campaigns have engaged your fans in the past?
= Fan Passion Score® (FPS)
